Floral Journal
Flower Care & Longevity
Make every bouquet last. How to care for fresh flowers, revive wilting stems, and get the longest vase life from your blooms.
The Ultimate Flower Care Guide
A florist's complete routine for fresh flowers — unwrapping, a clean vase, flower food, an angled re-cut and the right cool spot — plus the worry-free, no-care alternatives when safety or longevity matters.
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4 July 2026
Vase Life by Flower Type: A Reference
A quick reference to the typical vase life of common cut flowers, from long-lasting carnations and orchids to fleeting sweet peas — plus the care that helps every bloom reach the top of its range.
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14 June 2026
How to Revive Wilting Flowers
A drooping bouquet is usually just thirsty, not finished. Learn the step-by-step way to revive wilting flowers — re-cutting under water, the warm-water trick for roses, and honest expectations.
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12 June 2026
How to Care for Crochet & Preserved Flowers
Crochet and preserved flowers are beautifully low-maintenance. Here's how to keep them looking their best for years — no watering required, just a little light and gentle dusting.
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12 June 2026
How to Make Fresh Flowers Last Longer: A Florist’s Guide
The two-minute routine that genuinely buys your bouquet extra days — and the popular myths (sorry, lemonade) that don’t.
Read more7 June 2026
Flowers That Last Longest in a Vase
Discover the fresh cut flowers with real staying power — chrysanthemums, carnations, alstroemeria, orchids and lisianthus — plus care tips and the everlasting crochet and preserved answer.
Read more6 June 2026
Flower-Care Myths: Sugar, Aspirin, Bleach & Lemonade
Sugar, aspirin, bleach, lemonade — do the famous flower-care hacks actually work? An honest florist's verdict, what flower food really does, and the simple habits that genuinely keep a bouquet fresh.
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